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Racing attracts a broad and diverse audience, from racegoers to conference and event delegates throughout the year. As a result, Wincanton Racecourse offers a wide range of unique sponsorship and advertising opportunities to help promote your business and increase brand awareness on both a regional and national level. Whether you're interested in race sponsorship, racecard or website advertising, or prominent on-course signage, we can tailor a package to suit your marketing objectives and budget.
Race sponsorship is also an exceptional way to entertain clients and build lasting business relationships. Sponsors enjoy exclusive behind-the-scenes access, including the opportunity to select the Best Turned Out Horse, present the award to the winning groom, experience the excitement of the Parade Ring and Winner's Circle, enjoy prime viewing of the racing, and present the trophy to the winning connections. These memorable experiences create a truly unique day for your guests.
Combining race sponsorship with corporate hospitality offers the perfect balance of client entertainment, networking and brand exposure, delivering outstanding value and creating a memorable experience both on and off the track.
If you would like to know more about the opportunities available, contact our General Manager Blaithin via: Blaithin.murphy@thejockeyclub.co.uk or enquire below.
Race sponsorship offers excellent company brand exposure through exclusive race naming rights, on-course branding and racecard advertising.
Reaching not only thousands of racegoers, but also a far-reaching audience at home and in the UK’s 8,500 betting shops, thanks to a high level of live exposure on RacingTV and in local and national press.
The race card is the official programme for each fixture. Race sponsors automatically secure an advert, however, advertisers can purchase space on an ad hoc basis, either meeting by meeting or season long.
The racecourse offers a wide range of branding and signage opportunities in prominent, high-visibility locations, including the jumps, finishing straight, Parade Ring and throughout the racecourse grounds.
These locations ensure your brand is seen by racegoers, owners, trainers and television audiences alike. Please see the images below for examples of the available signage opportunities.
With over 100 televisions located throughout the racecourse, together with our giant in-field screen, showcasing your brand to thousands of racegoers couldn't be easier. Advertise your business with eye-catching on-screen promotions that reach customers throughout the day.
At Wincanton Racecourse we like to think outside the box and tailor-make unique promotional opportunities that make you and your message stand out. We are a lot more fun than the norm.
Wincanton Racecourse has a growing and highly engaged digital audience, with over 15,200 Facebook followers, 20,000 X (formerly Twitter) followers, and 6,200 Instagram followers.
We also communicate regularly with both existing and previous customers through targeted email campaigns and amplify our reach by sharing content with our network of community partners.
These channels provide an excellent opportunity to increase brand awareness, engage with a wider audience, and maximise exposure before, during and after every raceday.
From our renowned Chasers Restaurant, offering a dining experience to rival the very best racecourses in the country, to our intimate private boxes overlooking the track, Wincanton Racecourse provides a range of hospitality settings to suit groups of all sizes.
Guests can enjoy a carefully curated selection of menus, complemented by an extensive wine list and a wide range of beverages, ensuring an exceptional raceday experience.
The Parade Ring and Winner's Circle are at the heart of the raceday experience, providing sponsors with a memorable opportunity to be part of the action.
Before the race, sponsors are invited to select the Best Turned Out Horse and present the award to the winning groom. This is followed by a short interview with a company representative over the racecourse PA system, offering valuable exposure to racegoers.
After the race, sponsors take centre stage once again by presenting trophies to the winning connections before joining them, along with members of the Racecourse Committee, for a celebratory drink in the Winner's Circle.
There is no end of opportunities to promote your business to our captive audience. Promotional staff welcoming patrons on arrival, tastings, and giveaways, on-course public competitions to collect data, the static promotional material on bars and restaurant tables.
Wincanton Racecourse is proud to be associated with the multi-award winning Jockey Club Catering. We have developed a wonderful reputation for the quality of both of our food and level of service. All our rooms are well-appointed, comfortable, warm, tastefully decorated and functional. Hospitality bookings are at a record level with many of our day’s reaching capacity.
